Why should I link to my link wheel?

December 2, 2009 · Filed Under General 

At first when I started messing with link wheels I thought that you just made the link wheel and that was it,  great rankings and move on.   I even made a blog with posts I did for 8 months in advance.  Well after the 8 months was up I was getting a whopping 4-5 UV per day from Google.  Fail.

Of course I was wrong, because a link wheel is only a tool or a start.  Its like your core.  You need to link to your link wheel.  In the game of SEO its about looking natural.  If all of your links are pointing to your main site, Google will know that its not natural.  However if you had a site that went viral and everyone linked to it cause it spread by word of mouth, then you would have links showing up all over web 2.0 properties.

People hang out and create pages on places like squidoo, and Google likes links that they feel are from people “casting their vote” for a site.  So if you had a viral site you would naturally have links on web 2.0 properties, forums, blogs, etc…  People would also naturally link to other web 2.0 sites and not always link to your site. You have to understand that 90 something percent of people can’t tell the difference between paid ads on Google search results and organic.  So if they can’t even tell the difference in an ad and not, then they don’t really know that they should link to your site even if it was viral.  They would often link to the site that led them to your site instead of your actual site.   Basically the average person just doesn’t get a lot of in depth internet/seo stuff.  Thus we need to emulate this randomness of people.

So we make a link wheel and we create links to the link wheel.  Links from other web 2.0 sites, links from forum sigs, links from blog comments, links from article submission, directory submission, etc….  If you are planning on doing any greayhat/blackhat stuff, then linking that stuff to the link wheel rather then directly can protect your site from harm if google penalizes for the links, but you get the link equity if its not penalized.  😀  Its a win win.  Also if you happen to be able to get a link from a “bad neighborhood” or totally no relevant site you can still pass the juice to your site ultimately, but by filtering it thru your link wheel.  I heard someone describe it as “link laundering”  lol.  Not that I am saying you should go spam your link everywhere, but I have had opportunity on occasion to get a link free that wasn’t really relevant.  Trade and different things.

Point really is just to try and emulate the total randomness of people that have no idea what they are doing when it comes to the web, or people that know just enough to be dangerous.  If you need some good examples sit down with a friend that knows enough to be dangerous, but no more and ask them to help you work on some project.  Research, creating a squidoo page, maybe a website they are intersted in, etc…. Just watch how they surf, what engines they use, what they click, what they think, how they act, how they react to things… I have had the opportunity just from circumstances of my day job to do this a lot.  Its VERY VERY enlightening.  Then just emulate them.  People are random, but thats normal to them.  You could also read about peoples world view.  I have read some good stuff, but the most recent is Seth Godins All Marketers are Liars – Now renamed All Marketers Tell Stories.  Its on itunes and Amazon.

Link to your link wheels. If it seems like a logical link structre, don’t do it.  If it seems like a random un logical link structure, thats the ticket, run with it. Not to say you don’t need a plan, but generally be creative.

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