Ever Ellusive “more info” on SEO
I received a question, aside from forums and blogs, where I got more info about SEO as a newb. I have seen this question a lot and have asked it myself many times. We all know that Google and the rest of search engines are not going to come out and tell us how their algorithms work. However there is still a wealth of information on SEO out there, but where to find it and who to trust?
I have spent a lot of time on forums and blogs reading about SEO. There is a lot to be learned, and there is a lot of junk. I prefer to trust people who have proven themselves. If you have been around the SEO community very long you have probably heard names like Aaron Wall and Shoemoney. I regularly read shoemoney and have learned a lot from him. He recommended Aaron Walls “SEObook”. I had heard of Aaron Wall other places too, but his book was $79. As a startup thats a fair bit of cash, and there are so many “secrets” out there that are junk that people are trying to sell. Having written a quality ebook myself, I also realize that there are good ones out there. When Shoemoney recommended Aarons book I figured it was worth taking a look at.
I poked around Aaron’s site seobook.com and found a lot of quality info and tools for free. I found a tool that I had used in the past, but never even connected it with SEObook. After some research I decided that all the evidence indicated that SEObook was worth the $79. Living paycheck to paycheck from my regular job, I had to wait a little over a month to buy the book. I was quite excited the day I got to buy the book, and was pleasantly surprised that it came with a large ammount of extras.
Aarons book is over 300 pages and it is quite a task to tackle. I set out reading it, printing portions sometimes to read in a more comfortable spot then at the computer. I had, as I said, gained a fair amount of knowledge on SEO from forums and blogs, but only bits and pieces. What I found in SEObook is a complete, A to Z guide for not only SEO, but business online in general.
It would serve little purpose to understand SEO and then not apply it to something productive. For me that purpose is to earn money. Aaron gives quality advice about how to run a business online, how SEO affects it, and how to utilize SEO. I would not say its a “do steps 1 thru 10 and you will get instant success book”. It is more of a blueprint for success. Sure there are steps, but I like a book that teaches me to fish, rather then just gives me a fish. Certainly SEObook teaches you how to “fish” in SEO and online business.
Aaron has since changed the setup of his book. He no longer sells the book by itsself, but he gives it away free when you join his SEO training course. He has put together a good amount of training videos and information beyond the book itsself, as well as a private forum and made it into a monthly membership. The membership is not inexpensive for a startup, but is certainly worth it.
If I was coming into this scene now, I would do it like this. I would join the SEO training course at SEObook.com. I would take advantage of the membership and learn as much as I could from the online course and forum. Then I would cancel after the first month. I would then take the time to read thru the 300+ page ebook. By the time I was done with it, I would have a wealth of information. I would then start some projects and begin to earn a little. Once I was earning a net profit of over $100 per month I would rejoin Aarons training course. Then I could expand my knowledge and get even further.
There are no “Instant Success” SEO trainings or books, you have to go through the pain of learning and experimenting . Then learn some more and experiment some more. Even Aaron states he is always experimenting. If you want solid info, check out SEObook.com, but by all means always read and learn elsewhere too. Aarons book was my tipping point for getting started learning. It pushed me over the edge, and gave me the knowledge I needed to start succeeding, as well as a solid point of reference for the future.
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Glad to hear you found my book helpful MAtt.